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The Incredible Rise (and many falls) of Amazon.com Stock

This month marks the twentieth anniversary of the Amazon.com (AMZN) initial public offering (IPO) in May of 1997. Just $1 invested on the IPO date would be $489 today, making Amazon one of the most dominant stocks of the past two decades (by comparison, $1 invested in the S&P 500 would be worth $3 today).

Even so, we suspect that very few investors have owned Amazon from inception until today. The stock has suffered declines of nearly 40% per year on average (chart), making a buy-and-hold strategy extremely difficult.

Amazons experience highlights the trade-off investors face between risk and reward. Even the most successful investments are bound to test the patience and faith of investors.


This report is based on data obtained from sources we believe to be reliable. Hefren-Tillotson does not, nor any other party, guarantee the accuracy or completeness of this report or make any warranties regarding results obtained from its usage. All opinions and estimates included in this report constitute the firms judgment as of the date of this report and are subject to change without notice. This report is for informational purposes only and is not intended as an offer or solicitation to buy or sell the securities herein mentioned.

Investment Advisory Team

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