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Rethinking Risk and Reward

Investing is often counter-intuitive. For example, as an investment performs well, it generally becomes less attractive, not more so, as its future return potential diminishes. Conversely, as an investment performs poorly, its future return potential usually increases. Of course, there are many exceptions, including an investment that is fundamentally flawed to begin with. Even so, investors would do well to remember this conceptual framework, and to avoid chasing winners or selling losing investments based solely on past returns.4.20.15

DISCLAIMER: Past performance does not predict future results. This report is based on data obtained from sources we believe to be reliable. Hefren-Tillotson does not, nor any other party, guarantee the accuracy or completeness of this report or make any warranties regarding results obtained from its usage. All opinions and estimates included in this report constitute the firms judgment as of the date of this report and are subject to change without notice. This report is for informational purposes only and is not intended as an offer or solicitation to buy or sell the securities herein mentioned.

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