Joseph is a Vice President and partner of The Kanaan-Yezovich Group. He has been a member of the Hefren-Tillotson Team since 2012. Joseph gained valuable experience early in his career by working as a member of Hefren-Tillotson’s highly respected Financial Planning Department, where he provided in-depth financial research and analysis for thousands of clients before ever sitting down with one of his own. In 2017, Joseph partnered with Maggie Kanaan to form the Kanaan-Yezovich Group. Their combined experience of 30+ years in financial planning and investment management, along with Hefren-Tillotson’s extensive resources, allow them to offer the highest level of financial services and expertise to a wide variety of clients.

Joseph is a CERTIFIED FINANCIAL PLANNER™ (CFP®) Practitioner and a Chartered Financial Analyst (CFA®) Charterholder. He proudly practices the ethical standards and fiduciary duty set forth by the CFA Institute and CFP® Board, always placing the interest of his clients before his own. 

Much of Joseph’s time is spent helping individuals and families transition through major life changes such as retirement, selling a business, losing a loved one, or the birth of a child. He provides expert guidance in the areas of investments, retirement, tax, insurance and estate planning. He finds significant value in utilizing Hefren-Tillotson’s comprehensive financial planning approach and is committed to providing the highest level of service to every client.

Joseph graduated magna cum laude from Saint Vincent College, earning a Bachelor of Science Degree in Finance with a minor in Economics. He remains actively involved at SVC by serving as an adjunct professor, teaching Financial Planning, in the evenings. Joseph is also a Green & Gold member, has been a featured speaker at the college and served as Chairman of The Fr. Ronald Scholarship Committee.   

Joseph can periodically be heard on KDKA AM (Your Money & You) and he enjoys hosting seminars in Greensburg and surrounding neighborhoods. He also serves on the Norwin Chamber of Commerce Board, the Acme Family Endowment Board (Treasurer) and is an active United Way Bridges Society member.

In his spare time, Joseph enjoys staying physically active at the CrossFit gym, listening to live music, eating out at many of the local restaurants and riding the back-country roads on his Harley. He also really enjoys spending time with friends and family – Joseph is one of twelve children and his wife is one of ten. Joseph was born and raised in North Braddock and currently resides in Irwin with his wife Maria, sons Rocco & Vincent and daughter Lucia.

Joseph is a FIVE Star Wealth Manager Award winner presented by Five Star Professional.

Certified Financial Planner Board of Standards, Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™ and federally registered CFP (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.